I started this apparel brand to help you carry your firearm in fashionable clothing.
It’s a simple concept, but it’s been quite the journey putting into practice. In fact, the journey initially started in my husband’s pants. Uhh, that came out wrong... but it really did. As the wife of a law enforcement officer, and a sister, cousin, daughter and friend to many more law enforcement professionals, I would consistently hear complaints about uncomfortable waistbands, pocket bulge, looking "tactical," and on and on.
Those complaints got us thinking. With all this experience in the “family,” we should make pants that are fashionable, comfortable, and functional, tailor made for carrying a firearm. Fast forward years later, after three kids and multiple cross-country moves, I finally started this “family” business in 2018. And not just focused on pants, but all types of fashionable apparel made to carry firearms. Now, I’m happy and blessed to be helping all of you... my entire extended law enforcement family... carry a firearm without sacrificing style and comfort.
Based in Encinitas, California, August and Peel brings you, the firearm carrying professional, apparel that lets you carry in style. There is great tactical clothing and police gear out there, but I know you don’t always need to - or want to - look like a cop! And that sagging, rubbing, and tearing you feel when you carry a firearm decreases overall readiness and is uncomfortable.
That’s why we bring you, modern and contemporary styles, with functionally designed pockets, reinforced belt loops, premium stretch fabrics, and sturdy flexible waistbands, among many other features. Now you can look good, feel good, and carry your weapon.
All of our apparel is rigorously field tested and designed in consultation with law enforcement professionals.
And nearly all of our products are made right here in the USA! I know you’ll be just as excited as I am about everything we offer, which is why we have a satisfaction guarantee. Buy with ultimate confidence.
Thanks for joining us on this journey. Make sure to follow us on Instagram and feel free to drop us a line anytime, I love to hear from my family. Be safe!
Erin Anderson, Owner